Babbi opens its Middle East branch

Babbi Middle East General Trading L.L.C. is born in Dubai (UAE).

Babbi Srl announces the opening of its new subsidiary in the Middle East: BABBI MIDDLE EAST GENERAL TRADING L.L.C., headquartered in Dubai. The new branch will work alongside and support the long-standing distributors already active in the region and, together with them, will strengthen the company’s commercial activities across the Middle East/Gulf Cooperation Council (GCC) area, further consolidating the brand’s presence in a strategic market for the premium artisan gelato and pastry sector.

A story of quality, tradition and vision

Founded in 1952 by Attilio Babbi in Cesena, the company began producing cones and wafers for gelato. After years of experience, Attilio, joined by his son Giulio, expanded the business beyond its Romagna roots. Over time, the range grew to include artisan gelato ingredients and, later, the renowned Confectionery Specialties, starting with the iconic Viennesi and Waferini. The tradition has been carried forward by the third generation—Carlo, Gianni and Piero—and today by the fourth generation—Andrea, Carlotta, Chiara, Filippo and Paolo—combining artisan heritage with an innovative spirit. Since 1991 the company has been based in Bertinoro, operating on a 40,000 m² site (20,000 m² covered). In 2026, the new 8,000 m² logistics hub will be inaugurated, confirming steady and strategic growth.

A continuous path of international expansion

In 2006, Babbi opened its first foreign branch in Barcelona (Babbi Helado Italiano), followed in 2019 by Babbi GmbH in Augsburg, Germany. Today, Babbi operates in over 70 countries, partnering with leading distributors and establishing a strong presence in strategic markets such as Japan—with exclusive locations including the Babbi Café in Kyoto—and China, with dedicated stores in prestigious venues.

A new chapter in the Middle East

The Dubai branch marks a strategic step to better serve GCC markets, responding directly and promptly to customer needs and strengthening relations with local partners. This initiative is part of a growth plan aimed at consolidating Babbi’s leadership in premium artisan gelato and pastry ingredients and gourmet confectionery.
“This new opening,” says Chiara Babbi, Export Sales Manager for Ingredients, “will allow us to be even closer to the market, strengthening our presence in an area in which we strongly believe and creating new development opportunities. It’s a milestone that confirms our commitment to growth without ever losing sight of the quality and values that have set us apart for over seventy years.”

The start of operations of BABBI MIDDLE EAST GENERAL TRADING L.L.C. marks the beginning of a new phase of international expansion and consolidation, projecting Babbi towards increasingly ambitious goals and an even stronger positioning in global markets.